Merchandiser. Explorer. Runner. Curator.

Hi, I'm Ashley.

I'm a digital merchandising and e-commerce professional with over a decade of experience helping global brands connect products with people through thoughtful strategy, compelling storytelling, and data-driven decision-making. Throughout my career, I've been passionate about understanding consumer behavior, identifying emerging trends, and creating engaging online experiences that inspire customers and drive growth.

My professional journey has taken me from visual merchandising and retail leadership to global digital merchandising, where I've had the opportunity to shape product assortments, support go-to-market launches, and curate online shopping experiences that bring brands to life. What I enjoy most is finding the intersection between creativity and analytics—combining customer insights, product strategy, and visual storytelling to create experiences that feel both intuitive and inspiring.

Outside of work, you'll usually find me exploring the outdoors. I'm an avid traveler who loves discovering new places, whether that's hiking through a national park, exploring a scenic trail, or planning my next adventure. Running and hiking help me stay energized, challenge myself, and appreciate the beauty of the natural world.

I'm also passionate about personal style and curating digital experiences that help people discover products they love. From fashion inspiration to thoughtful product recommendations, I enjoy blending my professional expertise with my personal interests to create authentic, engaging content that connects with others.

Whether I'm building an e-commerce experience, exploring a new trail, or cultivating a garden, I'm driven by curiosity, creativity, and a desire to create meaningful connections.